Success Stories

Repair, Technical Service & Sales Company

After almost a decade in operation this business had built a solid reputation for superior customer service and technical capability, albeit to a limited customer base. Due to a lack of a proactive outbound sales and marketing campaign, it had struggled to fully capitalise on this reputation or to reach the revenue potential. Further challenges were presented by seasonality in trade, finding and retaining good staff and maintaining profitability in a competitive market.

Over the course of more than 12 months, many initiatives have been completed. Sales initiatives included: complete sales process analysis and re-design, creation of a standard assessment system to clearly identify client needs, introduction of a distribution agreement and the conversion of existing ad-hoc clients onto maintenance programs.

Outbound marketing campaigns have included trade shows, brochure re-development and website redesign. The creation of effective staff recruitment processes, staff incentive and the training of technical staff to act more effectively in a sales capacity was necessary as the team grew by more than double.

These proactive and energetic business owners have seen their business grow by more than 100% in a year. Future initiatives will focus on consolidation of their growth and refinement of their business systems to lay the foundation for the next phase of expansion.

< back