Success Stories

Corporate Services Company

As a start-up company trying to win contracts from multi-nationals, this business was faced with the most common questions faced by businesses in this situation: How does a sales call reach the decision-maker and be noticed? How do you make an impression? How does your message stand out in the crowd?

The marketing approach initially focused on getting the marketing fundamentals right, so every communication would count. Specific attention was paid to developing key messages that were on interest to those in the decision-making chain. Initial strategies included the provision of a free value-add service for the employees of prospective clients and cleverly designed, well drafted communications. Targeted networking has, and will continue, to lay solid foundations for future business.

Sales cycles for this target market are typically long, so ongoing sales strategies have been developed which place relationship building as an integral component. Sales presentations and needs analyses have also been fine-tuned. Presentations of the company profile, philosophy and differentiation to prospective client always creates great interest and positive feedback.

Initial contracts have been secured, with many potential prospects in the pipeline.

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